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Text message marketing gives businesses a direct way to promote products, services, and events to their customers. This digital marketing tool is growing in popularity because SMS offers higher open and click-through rates than email.

While the stats back its popularity, one question remains: how much does SMS marketing cost a business? In this blog, we’ll break down how much you can expect to spend.

Jump right to:

Direct text message marketing costs

The cost of text message marketing depends on several factors. Below, we break down those factors into buckets. Each one will influence the overall cost of your SMS marketing strategy.

SMS marketing platform fees

Businesses need an SMS platform to deploy marketing texts. These platforms have the proper SMS compliance controls and offer tools like mass texting, scheduled messages, metrics, and automation. These tools protect your business while making campaign launches and tracking easier.

To give two examples of a hybrid pricing model, Textline uses a subscription pricing model and a pay-per-text fee. The perk of this model is that it is flexible and only charges customers for the texts they use without needing to plan for credit usage.

Textedly charges a monthly subscription fee with a set number of text credits. If you want more texts, you pay $25 for 500 texts. The perk of that model is you have more standardized costs per month.

Messaging fees

Messaging fees greatly impact the cost of text message marketing. Let’s examine some factors that influence messaging costs.

As you can see, the average messaging cost can differ depending on your business, use case, and SMS campaign goals.

Phone number type

Another factor affecting SMS marketing costs is the phone number type your business selects. Three phone number types are approved for SMS marketing: 10DLC, toll-free, and shortcode numbers. We’ll break down the costs for each below.

Do you need a more in-depth breakdown of the phone number types to decide which is right for your business? We have you covered.

Other fees

In addition to the standard costs listed above, there can be additional add-on fees. Here are some to keep in mind.

A real-world cost breakdown of SMS marketing

Let’s walk through a real-world example. Textline offers three different pricing plans and a pay-as-you-go message charge. This means customers pay a monthly (or annual) price to use our platform and only pay for the text messages they send and receive in a given month.

Let’s break down the monthly cost for a business on the standard pricing plan with one toll-free number and a monthly message volume of 10,000.

• One toll-free number: $0
• Registration fees: $0

Now, let’s look at the cost for a business that sends fewer messages per month. The business is on the standard pricing plan with one toll-free number but sends only 1,000 monthly messages.

Here is the monthly cost for a business on the standard pricing plan with the same monthly message volume but wanting to use a 10DLC number instead.

Say your business doesn’t need all the features in the standard pricing tier. You can opt for the limited plan. With a limited plan, a toll-free number, and 1,000 messages, here’s how the cost would break down:

The great thing about Textline is you can choose an annual plan to save money. Contact our sales team today to get a quote for your business needs.

How to calculate SMS marketing ROI

SMS marketing return on investment is a key performance indicator for marketing teams, but how can you calculate it? The most straightforward way to calculate SMS marketing ROI is to determine the difference between the sales your campaign drove and what you spent. This number is multiplied by 100 to get a percentage.

Here’s the ROI calculation:‍

Here’s the calculation with real numbers. Let’s say you earned $500 in sales from your promotional texts in one month and spent $75. The ROI would be:‍

In this example, the SMS marketing ROI would be 566%. Remember, the ROI for each specific marketing campaign can be significantly different.

How profitable is SMS marketing?

Ecommerce brands across industries are seeing significant success with SMS marketing. An industry report found that 73 percent of marketers say SMS drives incremental revenue.

The profitability of SMS marketing depends on a business’s product, use case, and campaign goals. For example, an abandoned cart recovery text typically drives more conversions than a low inventory alert.

For apparel companies, the average revenue per message for an abandoned cart is between $4 and $11. A low inventory alert is between $1.50 and $3.20.

Overall, many factors contribute to the profitability of SMS marketing. But the consensus is that it can drive up to $71 per $1 spent.

Drive revenue with Textline’s SMS marketing platform

Are you looking for a reliable SMS marketing platform that drives revenue and is priced for your specific needs? Textline’s expert team will work with you to determine the best pricing plan for your business.

SMS marketing is an effective way to reach customers through text messages. It stands out for its high open rates and the ability to deliver timely promotions and updates directly to customers’ mobile phones.

In this article, we’ll explore everything you need to know about this type of marketing, including the costs and how to work out your return on investment (ROI) for your SMS marketing campaigns.

Whether you’re just starting out or tweaking your current SMS marketing strategy, we’ve got simplified tips to help you amp up your SMS game.

Get Started With Business Texting

View our pricing, and start your free trial with Textellent today!

The Rising Popularity of SMS Marketing

Ad spending in the global SMS advertising market is set to reach $0.79 billion in 2024 and is expected to grow to $0.86 billion by 2028. This shows a steady annual growth rate of 2.15% over four years.

The United States leads this trend, with its ad spending set to spend $310 million on SMS ads in 2024. It also highlights SMS marketing’s growing popularity for businesses looking to reach customers directly.

SMS Marketing Cost Per Message

The cost per SMS message for marketing purposes usually ranges from $0.25 to $0.50 cents, influenced by the number of messages sent, your service provider, and any extra features you use.

Bulk SMS marketing typically costs less per text and offers savings for large campaigns. Using shortcodes helps get your messages out quickly and allows more people to see and respond to them.

Short codes are easy-to-remember numbers great for sending lots of texts at once. They help spread your message far and fast and are perfect for big promotions or crucial updates.

International SMS Messages

International SMS messages cost more due to cross-border fees and different rates set by telecoms across countries. SMS marketing pricing varies significantly by country and can change with regulatory shifts or mobile carrier fees. If you’re planning to send SMS messages abroad, it’s crucial to:

MMS Message Cost

MMS messages can include pictures, videos, or audio and cost more than regular text messages.

While an SMS might cost a few cents per message, MMS costs can range from a few cents to over 10 cents per message as they use more data and require more storage and processing.

How Much Does SMS Marketing Cost Overall?

You’ll likely encounter initial setup fees when you start with SMS marketing. These can include costs for:

Additionally, many SMS marketing platforms charge a monthly or annual subscription fee, which gives you access to their platform and various features such as message scheduling and analytics. The cost can vary widely based on the provider and the level of service you choose.

Operational Costs

The main ongoing cost is for each message sent, which usually gets cheaper the more you send. Key operational expenses include:

Segmentation and Personalization

Sending targeted messages to specific segments of your audience can increase engagement but may also increase costs, as it involves more complex setup and management.

Automation Features

Automating SMS sends, such as appointment reminders or welcome messages, requires using platform features that might come at an additional cost.

Additional Costs

Other expenses to keep in mind are:

International Messaging

Sending messages across borders usually incurs higher fees due to international rates and may involve navigating various regulations.

Compliance

Staying compliant with laws like TCPA in the US is crucial and may require additional investment in legal advice or compliance tools.

Customization and Integration

Tailoring the SMS platform to fit your specific needs or integrating it with other software can lead to additional costs and depend on the complexity of the work involved.

What Influences SMS Marketing Costs?

The cost of SMS marketing depends on a few important factors:

Number of Messages and Campaign Frequency

The more messages you send and the more often you send them, the more they cost. But sending lots of messages can sometimes get you a discount and make each message cheaper.

Since sending messages more often will still increase your overall cost, try to find a balance in keeping the costs down.

Target Audience and Location

Who you’re sending messages to and their location can also affect the cost. Targeting messages to specific groups might initially cost more due to setup, but it’s usually more effective.

Sending messages to people in other countries is more expensive because of higher rates for international messaging. Knowing where your audience is and targeting your messages can help manage these costs.

Integration with Other Marketing Tools

Linking your SMS marketing with other SMS marketing tools, like your CRM or social media, might cost more initially but can make your campaigns more effective. This could mean better results for your spending.

However, these integrations might need additional setup and operational costs.

What is SMS Marketing ROI?

SMS marketing ROI measures how much profit you make from SMS campaigns compared to spending on them.

It’s important to know if your SMS efforts pay off, as it will guide you in investing in what works best. Plus, it clues you into customer likes, which can help tweak future campaigns.

Steps to Calculate Your SMS Marketing ROI

This gives you your business ROI as a percentage and will show how effective your investment was.

Comparing SMS Marketing ROI to Other Channels

When evaluating the ROI of SMS marketing to other channels, it’s crucial to look at costs, engagement levels, and conversion rates:

Email Marketing

Direct email creates a tangible connection and offers creative branding opportunities. Yet, it’s generally more expensive due to printing and postage, and delivery takes longer.

How to Choose the Best SMS Marketing Solution?

When choosing an SMS marketing platform, focus on these essentials to find a good fit for your business:

Save on SMS Costs and Boost Engagement with Textellent

Several factors are necessary when looking for an SMS marketing solution. Fortunately, Textellent ticks all the considerations mentioned above with its unique approach.

Textellent’s pre-made templates and media library also help businesses easily send bulk messages and schedules. Using Textellent’s Zapier integration and robust APIs also makes it simple to integrate with your existing business tools and calendar.

Textellent Pricing Overview

Textellent provides flexible pricing plans tailored to organizations looking to improve their lead generation and marketing strategies and businesses in service-oriented and appointment-centric industries.

You can tap the ‘Select Industry’ feature, and from there, you can easily find the plans available for your sector.

For those in the Accounting and Tax field, Textellent offers a unique calculator to help estimate your costs.

Other industries can choose from set pricing plans:

Cut your SMS campaign expenses in half with Textellent’s efficient texting solutions. Sign up for a Free Trial or request a Demo consultation today.

Conclusion

Getting the hang of text message marketing costs and ROI is crucial for smart texting strategies. It’s all about knowing how costs work—think of message lengths, where you’re sending them, and how many you’re sending.

Plus, ensure that these costs are paying off for your business.

Focus on fine-tuning your approach. With texting solutions like Textellent, you can use features like automation to save money and still hit your marketing goals. Be smart with your SMS strategies to reach your audience effectively without overspending and ensure a solid return on your investment.

FAQs About SMS Marketing Cost

Policies vary by provider. Some may charge for every message sent, regardless of delivery status, while others only charge for successfully delivered messages. It’s important to check with your provider.

What are the hidden costs to watch out for in SMS marketing?

Watch for setup fees, monthly minimums, and extra charges for things like keywords, short code rentals, or API access. They can all hike up your SMS marketing campaign costs but may be worthwhile depending on the type of campaign that is being created.

SMS Gateway Provider Prices 2024

Below are the cheapest SMS Gateway providers:

Various SMS gateway providers in the US and overseas have low prices for their mass text messaging services. However, it is important to consider any additional charges standard SMS service features that aren’t included in the pricing plan. These charges include set up fees, monthly charges, prices for additional features (such as MMS or short and long code or SMS reminders), payment modes, and contractual arrangements.

SMS Comparison Pricing

3.20 3.20 3.20 3.20

Current is in $$$

This SMS service provider price comparison reviews the leading mass text message provides that have a pricing schedule with minimal additional charges. Thus, the American SMS providers and one overseas provider that has been analyzed includes; ClickSend, SMS Global, BurstSMS, YepText, Bulk SMS, WholesaleSMS, Skipio, and MessageBird.

The low price SMS gateway offered is based on an average overall fee whether it is for small, medium or large volume of text messages sent on a monthly basis. On average, ClickSend offers the lowest cost per SMS. MessageBird has the same charge per SMS as ClickSend but that will be dependent on the American currency exchange rate as they are an overseas provider.

Pricing Schedule Of Mass Text Messaging Services

When looking further at the pricing schedule for short message service features, prices will vary depending on the volumes of by which a business will send an SMS per month.

ClickSend, like many other providers in our SMS gateway price comparison show that the economies of scale are present. This means that the charge for sending lower volumes of text messages for month is much higher than those sending a high volume of SMS messages. However, MessageBird is one of the only providers which does not include their pricing details on volumes to be distributed, rather they just state the pricing schedules starts from US $0.049 per SMS.

A core advantage of ClickSend is the availability of a free trial. This provides 50 free SMS messages to American businesses to use to send to any phone number in their contact list.

ClickSend has an exclusive pricing schedule for outbound messages sent by American businesses, whilst incoming messages are always free. Therefore, enabling two-way SMS messaging to target audience’s mobile phones. The only charge for bulk distribution is with allocation of a dedicated number, and there is no set up charges.

Upon the SMS gateway pricing comparison, prices can vary up to 60%. This can be due to the type of mobile network carrier engaged, whether it is premium or a hybrid carrier. The premium gateway is more expensive, utilizing American telecommunication carriers, while the hybrid may use a combination of American and overseas carriers. The latter is cheaper but not as reliable and may take longer for the SMS to be distributed to the target mobile number.

Another consideration is the ability for a business to negotiate the price to send an SMS message. Businesses which require large volumes of text messages to be distributed can negotiate the price per text message or ask for a match against a cheaper quote. This price match guarantee is offered by SMS providers such as ClickSend.

ClickSend has a policy to check their competitors pricing schedules regularly and adjust the pricing to meet the client’s expectations. Therefore, if your business is planning on sending large volumes of SMS text messages for bigger scale SMS marketing campaigns, this is something that should be considered.

Additionally, a consideration to make would be where your plan to send and receive SMS messages. International SMS messaging may be more costly from some, more premium SMS companies.

If you’re planning to resell SMS credits to smaller United States businesses, many bulk SMS providers like ClickSend provide an SMS Reseller program, which enables such organizations to purchase text messages in large amounts at a lower cost.

What Is A Low Cost SMS Gateway?

When discussing a low cost SMS gateway provider, one is referring to a business strategy developed by the company of selling mass text messaging services at a lower price than its competitors in order to attract businesses. This has the effect of being a price advantage. Those providers who use this type of strategy will likely earn low margins but achieve a large number of sales in the United States. This type of SMS provider is very much focused on a price advantage in a specific niche market of text messaging; offering products, features and customer care to a narrow market segment instead of the broader SMS market. The provider’s intention is to be the cheapest supplier in the SMS gateway niche segment, but not necessarily in the overall market of mass text messaging, marketing, cheap, or web SMS  (Email To SMS) market.

The low cost SMS gateway provider is usually only engaged by large companies that have the economies of scale to provide mass text messages at a cheaper SMS pricing rate. Small to medium size businesses usually cannot have the economies of scale and therefore are not able to use the low cost SMS gateway provider.

All the providers analyzed in the SMS gateway price comparison are considered to have low cost options, however SMS service providers such as ClickSend, Twilio, and MessageBird are best suited to larger companies. The other SMS providers such as YepText are available to large companies as well as small and medium American businesses.

About SMS Price Comparison Table and Website

This SMS gateway price comparison table and associated site has been prepared and presented for your information and use, free of charge. This site was formulated as a result of the number of enquiries and lack of understanding to the varying features, services, and prices offered by SMS gateway providers and the SMS API utilized.

This comparison table and site was developed by authors who previously worked in the SMS field but have moved to other IT areas. Therefore, the authors felt they could provide an independent view on what SMS companies have to offer to American businesses. Should any information provided differ from what is shown on the provider’s web sites, please let the authors know using the contact form, and the changes will be made as soon as possible.

Should you use the information provided and as a result, decide to engage one the SMS companies covered, the author may request a commission from the provider, but please be assured that this will not come at an extra charge to you.

The authors hope that this information is both useful and will assist you in making the right decision for your business’s SMS campaign and enables you to successfully engage in 2 way SMS communication with target audiences. You can also check our WholesaleSMS, Textedly and EZ Texting reviews in our site.

The impressive open rate of 98% is enough to prove that SMS has gained massive popularity worldwide. But before venturing into the realm of business text messaging, you must consider the costs that come with it. This includes understanding the factors that contribute to SMS marketing pricing, as well as getting familiar with payment models. In any case, the return on investment of text marketing is often worth every penny you end up paying.

You may be asking, “How much does SMS marketing cost?” It’s safe to say that there’s no definitive answer, and it all depends on a number of factors. With that in mind, it helps to understand how these factors shape pricing.

Message Volume

One of the main factors determining the cost of SMS marketing is the volume of text messages. SMS platforms typically offer tiered pricing plans or pay-as-you-go models based on the number of messages. The cost per message is normally lower with higher volumes. If you expect to send many messages regularly, go for a pricing plan that suits your volume needs while maintaining cost-effectiveness.

Country

The country you’re sending your marketing campaigns to can play a major role in the pricing. Carrier fees and regulations vary from one country to another. This results in a different text message marketing cost sending messages to each country.

Since international SMS rates tend to be higher than domestic rates, make sure to account for the geographical reach of your campaigns. Certain business messaging services offer specific international pricing plans or charge extra fees for SMS texts that you send outside of certain regions.

Type of Phone Number

Another factor that affects the text message marketing cost is the type of phone number you’re using. Leasing a standard long code doesn’t cost as much as leasing a short code or a toll-free number.

While short codes are more memorable and ideal for high-volume SMS campaigns, their setup and monthly fees can be higher. Standard long codes, on the other hand, are typically cheaper and better suited for campaigns on a smaller scale. The type of number you choose ultimately depends on your campaign goals and budget.

Inbound Vs. Outbound

SMS marketing typically involves carrying out two-way communications with subscribers. In certain cases, outbound and inbound messages may have different pricing. For inbound messages, you may sometimes expect additional fees, especially if you’re using keywords that trigger auto-replies. Account for the ratio of inbound to outbound texts in your messaging campaigns to figure out how they influence the pricing.

Carrier Fees

Mobile carriers charge fees for sending SMS or MMS messages to subscribers. These fees differ from carrier to carrier and depend on the volume of texts you send. Providers often include carrier fees as part of their pricing plans, either based on usage or as a flat rate. Getting familiar with carrier fees is key to measuring the overall cost of an SMS marketing campaign.

Setup Fees

In some cases, you may need to pay a one-time setup fee when onboarding with a platform provider and having your account configured. Providers may charge this fee to cover the configuration of the messaging platform according to your needs and preferences. This can vary depending on how complex the setup is, the level of customization you need, and the extent of integration with other systems.

Additional Features

Added features that platform providers offer can affect SMS marketing prices. These often include multimedia messaging, custom sender IDs, short link tracking, advanced reporting, and analytics. While certain communication platforms offer such features as add-ons to their basic packages, others include them in higher-tier plans. Make sure to evaluate how relevant these are to your campaigns if you end up paying for them.

Compliance and Regulatory Costs

Ensuring that you’re compliant with SMS marketing regulations, like the Telephone Consumer Protection Act (TCPA), may involve additional expenses. These can include the cost of implementing certain features, such as SMS opt-in and opt-out mechanisms, enhanced data security, and more. This may require technical development in addition to legal consultation fees.

Different Pricing Models for Text Message Marketing

Pricing models tend to vary from one SMS platform to another, each serving different marketing requirements. Understanding these models is key to choosing the one that best aligns with your messaging needs.

Pay-as-You-Go

A pay-as-you-go model is basically when you pay for what you use. Each text you send or receive incurs a per-message fee, and your platform provider bills you accordingly. The flexibility of this payment plan makes it ideal for small businesses with varying message volumes. It doesn’t involve any contracts or monthly commitments, which is perfect for occasional or small-scale SMS campaigns.

We use a pay-as-you-go pricing model, meaning we charge per sent message. No monthly or sign-up fees. SMS marketing costs vary depending on your destination.

Monthly Subscription

This pricing model is when you pay a monthly fee for a fixed number of text messages. You are billed the same amount of money per month whether or not you use your allocated messages in full. Subscription plans can be beneficial if you’re launching campaigns on a consistent basis. This is because they offer cost predictability and often include extra perks or features.

Tiered Pricing

Certain platforms offer different pricing tiers based on the number of messages. You choose a plan that corresponds with your estimated monthly text volume. And, the cost per text decreases as you go up to higher tiers. Tiered pricing benefits businesses with steady SMS usage.

This is ideal when you want to cut costs for higher volume campaigns. It offers a balance between flexibility and cost-effectiveness for brands that have consistent marketing needs.

Custom or enterprise pricing is a model that caters to larger companies that carry out SMS marketing on a larger scale. It involves tailoring the plan to the specific needs and messaging volume of the business. The plan may include personalized features, negotiated rates, and dedicated customer support. This is the go-to choice for businesses with complex campaigns or those looking to establish an extensive partnership with a provider.

Pricing Plans by Various SMS Marketing Platform Providers

So how much is text message marketing? To give you an idea, we took the liberty of listing the pricing structures of each SMS platform provider in detail.

Textedly

EZ Texting presents four different pricing plans that come with 500 free messages per month. The Enterprise plan, however, includes 200,000 messages each month. With every package, you get unlimited contacts, keywords, incoming texts, two-way messaging, phone and chat support, and more.

SimpleTexting

The layout of SimpleTexting’s credit-based packages is based on how many messages you plan on sending each month. An SMS costs one credit per message (and 3 credits for MMS).

Choosing the 25,000 or 50,000-message plan also gives you access to the Customer Success Manager. As for businesses who plan to send more than 50,000 messages a month, the platform offers a custom plan.

TextMagic

TextMagic uses a pay-as-you-go pricing model with text marketing costs depending on the country you’re sending messages to. The platform doesn’t charge any account fees and offers access to all premium features—you only pay for what you use. The features include two-way messaging, email to SMS, text message scheduling, Zapier integrations, opt-out management, and more.

SMS: You can use this platform to send SMS messages to a wide range of countries. The price per text varies from one country to another:

MMS: Sending MMS messages using TextMagic is only available in Canada and the United States. The price per text in both cases is $0.08

SlickText

With SlickText, you can choose one of 8 pricing packages. Each bundle includes a certain number of keywords, free incoming texts, rollover texts, unlimited contacts, picture messaging, and live chat support. Going for the Big Bro plan or higher also lets you benefit from automated workflows and one-on-one onboarding.

SlickText also offers enterprise pricing that caters to the needs of advanced text messaging programs. Moreover, the platform has Canadian pricing bundles that are slightly different from the US prices above.

Twilio

As for MMS messages, the rate is fixed regardless of the volume. Here’s the MMS message pricing structure:

Dexatel

If done right, SMS marketing can yield a sizable return on investment for businesses. You can start by thanking the high open rates of SMS, which ensure that your message reaches your target audience.

Moreover, marketing plans like personalization result in higher engagement and conversion rates. The low costs of texting make it a great bargain considering the potential of the SMS marketing ROI. This is especially true if you use it in conjunction with other tools like email marketing and social media.

There are several ways to maximize the marketing ROI and cost-effectiveness of SMS. Sending messages to interested prospects who actually opted in ensures that you’re not talking to a wall. Using third-party contact lists, on the other hand, can result in low engagement and possible legal issues.

It’s also a good idea to take advantage of real-time tracking and analytics tools to make data-driven decisions. Segmenting your audience based on preferences and purchase history allows you to deliver more tailored and relevant texts.

To access the SMS communication feature, you’ll need to pass the Twilio verification process. Due to regulation (A2P 10DLC), all brands must be vetted and approved — this verification and vetting process has associated costs from Twilio. Also, Twilio charges for SMS and monthly payments. This article will detail the processing fees.

Billing overview

All SMS payments will be deducted from your firm balance. To integrate Twilio with your TaxDome account, you must maintain a minimum balance of $30.15. The integration involves automatic charges for registration and monthly payments from your account.

If your balance is insufficient, the assigned phone number will be disabled without the option for restoration. To prevent this, we will automatically charge $20 to your card if your firm balance falls below $20.

One-time registration fee

US
Canada

Brand registration fee (for the first 3 registration attempts, subsequent 3 requests will cost an additional $4/Ca$5.40)
$4 USD
Ca$5.40

Campaign verification fee
$15 USD
Ca$20.25

Monthly Twilio subscription
$10 USD
Ca$13.50

Monthly phone number rental fee
$1.15 USD
Ca$1.55

Monthly payments

Every month, you will be billed $11.15 USD (Ca$15.05) for the monthly subscription, automatically deducted from your firm balance. This payment covers:

The fees are per firm and don’t have any relation to the number of firm members. You only pay once per firm, no matter how many members you have in your team.

Seven days before the next month’s payment, we will deduct the monthly fee from your firm balance. If the debit attempt fails eight times, the SMS campaign and phone number will be irreversibly deleted.

SMS Pricing

You will be charged $0.04 USD (Ca$0.06) for each sent or received SMS.

In the event of a failed SMS sending, the corresponding amount will be refunded to your firm balance.

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For the last few years, the SMS channel has been promoted as one of the most cost-effective ways for marketers to reach their audience and generate higher sales opportunities and ROI at lower costs. But does it actually do so?

Though SMS has one of the highest open rates, does it guarantee higher returns for each buck you spend? How much does SMS marketing cost for your business?

Well, it’s easy to speculate that SMS is taking the marketing world by storm without concrete data. However, SMS marketing has one key advantage and that is the ubiquity of SMS-enabled phones as more than 90% of the world population owns a phone today.

Often compared with email marketing which gives an ROI between $32 to $45 per dollar spent, SMS marketing, on the other hand, is believed to give an ROI of around $5+ for each dollar spent. However, this does not paint the whole picture.

SMS Marketing Over-the-Years

Moreover, the same report explains that text messaging drives around 15% or more revenue for companies that utilize the channel effectively. Whereas, emails have become too easy to ignore as most people receive an average of 100+ emails daily while the same for SMS is around 30+.

Thus, many retailers and businesses are turning to text message marketing to use it as an additional promotional channel. Furthermore, the exceptional deliverability, open rate, response rate, CTR, and others make it hard to overlook this modern mobile marketing channel.

The popularity of SMS sees no bounds as it presents a much better and more effective way to get in touch with customers. However, how much does text message marketing cost? How much does an SMS campaign cost? And what returns can a business expect from these campaigns?

Answers to these questions are not going to be straightforward, but I’ll try to come up with as easy explanation as possible.